PIZZA HUT: Pizza Hut L

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MUCH is at stake as Pizza Hut begins on Wednesday what executives are calling the biggest campaign in its 56-year history, promoting changes in just about every aspect of its identity: products, packaging, logos, color palettes, uniforms and websites. Pizza Hut has officially jumped on the customized ordering trend. Yesterday the pizza chain announced a complete overhaul of its menu which, like McDonald's and Taco Bell before it, will follow the build-it-yourself Chipotle model and offer customers the Pizza Hut executives are brave: They invited an Italian-American weaned on the best pizza in Queens and Brooklyn to try its new menu. Inside the Pizza Hut test kitchen, the company lined a long table with about 11 new pies. They looked appetizing, but that Pizza and cute cats are both good things, so why not merge the two? Pizza Hut Japan did just that. Not in a pizza, mind you, but in a delightfully charming and weird Web series called "Pizza Cat." The show centers around the cats, decked out in red caps Pizza Hut keeps its fedora-style roof logo, but updates its look with what it hopes is a more contemporary feel. Image: Pizza Hut. After eight straight quarters of falling same store sales, Pizza Hut realizes it isn't relevant anymore to customers who now After a Papa John’s (PZZA) exec bragged about the popularity of its new pizza-size Mega Chocolate Chip Cookie, Pizza Hut (YUM) has decided it, too, can make a big old cookie. On Monday, it launches an 8-inch chocolate chip cookie—cut into eight .

Pizza Hut has just started a major rebranding effort. Headlined the “Flavor of Now,” the campaign aims to give a much-needed boost to Pizza Hut’s U.S. business by wooing customers with dozens of new pizza options. Why have plain crust when you can It's OK with Pizza Hut if you don't think they serve actual, authentic pizza. The chain's newest ad shows the company bringing their newest flavors to Sorrento, Italy, where they let a group of elderly Italians taste test it — and film their confused and Slumping sales at Pizza Hut are hurting Yum! Brands. A sale could allow the company to focus more on KFC and Taco Bell. The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott And then, as Mike was listening to Tom's Pittsburgher GPS routine, he noticed that in in one iteration of the joke he said, "turn left at the place that used to be a Pizza Hut." This resonated with Mike. He realized that, because the architecture of a .

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