NEW YORK (TheStreet) -- Sometimes a megabrand trying to pitch a That pretty much sums up what executives at Yum! Brands' (YUM - Get Report) Pizza Hut have cooked up to drive interest in the pizza chain's new menu, which launched this past November Pizza Hut holds the highest market share of the chain Pizzerias is $510,000 and the average for an Italian - Pizza & Pasta restaurant is $1,080,000. With NYC and Chicago’s strong association to pizza, it may be surprising to learn that neither Erich Joachimsthaler, chief executive of the Vivaldi Partners Group, a marketing agency in New York, called the Pizza Hut changes “a very gutsy rebranding” but wondered “whether this all-out effort is necessary to get the business on track.” Pizza Hut will offer slices of pizza at two test locations: York, Neb. and Pawtucket, R.I. (Photo: Pizza Hut) NEW YORK (AP) — Pizza Hut plans to start offering pizza by the slice for the first time in two test locations this week, as the chain looks to Columbus Business First is reporting that Pizza Hut will begin rolling out selling pizza by the slice in Ohio. They have already introduced the “Slice Bar” in Nebraska, New York and Massachusetts earlier this year. The “Slice Bar” would allow Das Racist’s 2008 hit indie rap novelty song, “Combination Pizza Hut and Taco Bell,” a nonsensical ode to a stoner’s dream fast food pairing, specifically name-checked the stomach-churning combo’s branch at 160-01 Jamaica Avenue. But while that .
Pizza Hut is expanding its New York-style by-the-slice concept to more regions Earlier this year, Pizza Hut introduced a by-the-slice concept in select markets, testing out a different strategy than the company’s familiar small box variety, beginning “If you live in New York, you’ve been eating pizza your whole life,” says David Gibbs, the current president of Pizza Hut who will take over next year for retiring Chief Executive Scott Bergen. Pizza Hut crusts now come in such unconventional flavors Pizza Hut is getting into the quick-service lunch game. The Dallas-based chain earlier this year began testing a new store design that includes what is being called a “slice bar” that will serve up pizza-by-the-slice, along with a few other items, to NEW YORK (AP) — Pizza Hut is testing out a lighter pizza in two U.S. markets as it seeks to freshen up its menu and regain its footing against competitors. The tests of the "Skinny Slice" pies began this week at several dozen restaurants in Toledo .
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